11/7/2013 Jenkins Chapter 5

by 405student

•Shared fantasies:
-Shared “worlds” that are complex and explorable

•Parody & References:
-Being in on the joke

•Unfinished Content:
-Directly involve users

•Mystery:
-Give users a reason to dig further

•Timely Controversy:
-Well timed events that match people’s anxieties