Spreadibilty and Globalization

by 405student

• Thomas Fridman’s
  • Development of the internet browser as akin to thre end of the Cold War or the oursourcing of labor from developed countries to the developing world.
• Concerns of Globalization
  • Marginzlization or elimination of local culture
  • Not everyone has access to media ex. Google
  • Harder for minoritys groups to communicate outside their own communities
• Network Communication
  • Allows diverse groups to speak with each other

BY Zack Nelson

Jenkins et al. Chapter 6

by 405student

Spreadability
How can independent media court supporters?
How can independent producers use spreadability to rethink business models?
-Change idea of “success” — bigger audience, regardless of whether they pay.
-Give music, movies, etc. away.
-Friends “spread” media to friends.
-Allow people to pay if they want.
What do web comics reveal about spreadability potential?
-Almost all operate under Creative Commons license.
-Artists own their work (not contracted out).
-Make money from merchandise instead.
What is the potential of the “long tail?”
-Long tail: small number of sales made over long periods of time.
-Engaged users seek out material, make long tail profitable.
-Casual users stick to mass-media.
What’s needed?
–A way to wade through material.

Sam Wigness

Audio cross-fades in FCP X

by undcomm103

If you find that there is an audible click between shots, one way to get rid of it is to insert a cross-fade between the sound tracks of each shot. In essence, a cross fade extends the first clip’s sound track forward into that of the second clip, and extends the second clip’s back into that of the first clip. It then lowers the first clip’s sound as it raises the second clip’s.

In older versions of Final Cut Pro, there was an easy way to do this. I’m not sure why Apple got rid of it. Now, it’s possible to do manually, as this video explains:

Notes 9/16/2013

by 405student

Author: Scott

Questions:

• What makes a good movie?
• Would a movie succeed if not part of a series? 
• Why does Hollywood suck?
• How does Hollywood’s corporate structure lead to bad movies?

Points:

•  Viewers like to see things they’ve/we’ve already seen 
• A series gives us more to talk about– pushes out good movies
• Good=”thinly”; bad=infantilizing 
• Commercial logic: appealing to the lowest common denominator 

Critique:

• On one hand, blockbusters are successful, on the other, are we really that dumb? 
• People see movies for different reasons: entertainment, mocking, learn something, social (two scales), distraction, emotion 

Author: Dwight McDonald 

Points: 

• High culture=standard; requires people to think
• Masscult= “built in reaction”; treats everything as equivalent 
• Midcult=parody of High culture
• Masscult disguised as high culture 

Critique: 

• Snob 

 

Notes by: Tiffany Sivets 

How to export quicktime files from FCP X

by undcomm103

Click on your timeline.

Different versions of FCP X handle this process differently, so I’ve described two methods below. If the first one doesn’t work, use the second.

EITHER

Pull down the File menu, choose Share, then choose Master file (default). (If there is no share option under the file menu, see below.)

Click on Next.

Go through the Save As menu and save your file on a flash drive to bring to class for viewing.

OR

Pull down the Share menu and click on Export Media.

Click on Next.

Go through the Save As menu and save your file on a flash drive to bring to class for viewing.

Ch.6 Spreadability (part two)

by 405student

What is “curation”? How does it help independents?

– Selection of text to increase value of “long tail”

-User Curation: grassroots, decentralized ex: independent games, Angry Birds

– Professional Curation: centralized, controlled ex: Apples App Market

What is the Role of the Crowd?

1. Crowdsourcing: products solicit material from users
2. Crowdfunding: products solicit money from users ex: Kickstart
3. Crowdsurfing: producers seek out users likely to spread text

• Kickstarter people pledge money towards “x” and get stuff in return

How Have Evangelical Christian Communities Use Spreadability?

– Gospel Music: traveling musician selling CD’s

Musicians can make a living even if never is on radio. Play for free at church and then hoping people would buy the CD after.

Tensions Between

– spreading message (free circulation) and making a living (selling musice

– reaching like minded audience and non believers

Critiques

ex: Avant Garde Artist

What about people whose primary focus is not circulation but content.

 

– Kent Luetzen

What Are The Characteristics of Spreadability? Conclusion.

by 405student

-Book’s Themes

• Flow of ideas
• Dispersed material
• Diversified experiences
• Open-ended participation
• Motivating and facilitating sharing
• Temporary and localized communication
• Grassroots intermediaries 
• Collaboration among roles 

-Flow of Ideas

• Not “viral” but “spreadable”
• Occurs at intersection of money and moral/gift economies

-Dispersed Material

• Production strategies for “spreadability”: branding, transmedia engagement
• Create multiple access points for “grabability” and “quoteability” 

-Diversified Experiences

• “Multipliers”: attach new meaning to add texts
• “Appraisers”: bring attention to specific texts
• “Lead users”: anticipate new markets
• “Retro curators”: rediscover old content
• “Pop cosmopolitans”: seek out difference

-Open-ended participation

• Fans find new ways to use material
• Producers might limit uses through legal or business means
• Participation is unseen

-Motivating and Facilitating Sharing

• Results from: evolving technology, legal strategies over intellectual property

-Temporary and Localized Communication

• Channels of communication are more fluid
• Messages are: more frequent, more attuned to users’ desires

-Grassroots Intermediaries Who Advocate and Evangelize

• Companies give up some control over brand image
• Users share with friends
• Strategy runs risk of backfiring because users have grown in influence and aren’t afraid to criticize 

-Collaboration Among Roles

• Blurring relations between producers, marketers, and audiences
• “We are all becoming publicists for the things we care about.”

Video Project Questions

• What have the people we’ve read said about viewers?
• What have they said about non-professional production?
• How well do their explanations match your experience of production? 

Authors

• Horkheimer & Adorno: “Viewers are dupes of who cannot escape the clutches of the culture industry.”
• Benjamin: Viewers are critics because mechanical reproducibility destroys art’s “aura”
• Scott: Industry underestimates audiences and infantilizes viewers
• Halleck: Our technology vs. their technology ——> we need to control technology 
• Boyle: Guerilla television and the question of audience
• MacDonald: Mass cult, mid-cult, and high culture
• Millner: Bargain media

 

 

 

October 31st

by 405student

Jenkins & Co Questions
-How to market to trans media products?
-are viewers being engaged?
-which viewrs count on idenity> which dont? why

Points/Arguements/Assetions/Stuff they say
-all viewers (in some cases)
-if they bring other viewers.
-from industry perspective, people who see ads are valuable
-Pirates “dont matter”
-Fans who create videos

Value to industry
-age , sex, race,Geography
-Social media
-SES/Class

October 31st

by 405student

Group Identity Questions
What value do you have to television?
What value do you have towards the industry?
Most interesting thing you’ve seen virally?

Jenkins & CO. Questions
How to market transmedia products?
Are viewers being engaged?
Which viewers count to industry? Which do not? Why?

Points/Arguments/Assertions/Stuff They Say
All viewers (in some cases)
From the industry perspective-Those who see adds and those who do not
“Pirates” do not matter
Fans who create videos

Value to Industry
Age, Sex, Race, Geography
Sharing info
SES(Socio economic Status)/Class

Examples Discussed:
Ohio State Marching Band, Lennon and Maisy (youtube)

11/7/2013 Jenkins Chapter 5

by 405student

•Shared fantasies:
-Shared “worlds” that are complex and explorable

•Parody & References:
-Being in on the joke

•Unfinished Content:
-Directly involve users

•Mystery:
-Give users a reason to dig further

•Timely Controversy:
-Well timed events that match people’s anxieties