Jenkins et al. Chapter 6

by 405student

Spreadability
How can independent media court supporters?
How can independent producers use spreadability to rethink business models?
-Change idea of “success” — bigger audience, regardless of whether they pay.
-Give music, movies, etc. away.
-Friends “spread” media to friends.
-Allow people to pay if they want.
What do web comics reveal about spreadability potential?
-Almost all operate under Creative Commons license.
-Artists own their work (not contracted out).
-Make money from merchandise instead.
What is the potential of the “long tail?”
-Long tail: small number of sales made over long periods of time.
-Engaged users seek out material, make long tail profitable.
-Casual users stick to mass-media.
What’s needed?
–A way to wade through material.

Sam Wigness